Higher Ed Branding Review
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How Pronoun Choices Shape Student Perception of Your University Brand
Pronoun choices (“we,” “you,” and “I”), levels of formality, and language selection in university communications measurably shape brand sentiment. The right approach depends on the audience’s familiarity with the brand, cultural background, and linguistic identity.
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Student Voices Are Now Your Most Valuable Branding Asset
Current students’ experience is an important part of your brand. Prospective students trust their peers. Talking to your current students helps reduce uncertainty and make your claims feel believable.
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Modernizing Program Discovery on University Websites
University website navigation plays a key role in how students choose programs, but many university sites remain difficult to navigate.
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Who Are Today’s Students? A Comms Strategy Guide
With more middle and lower income families having access to higher education, the universities have had to adapt their communication strategies to measure up to the new ‘modern’ student expectations.
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Using Automated Email Campaigns to Generate Student Leads
Automated email campaigns play a critical role in university lead generation business models by nurturing potential students until they are ready to apply.
Sara Evans 