About me

As the Content Team Manager, I own the web content and email marketing strategy at educations.com, a KEG company, while managing a team of 3 digital marketers.

Key achievements and responsibilities include:

• Creating and executing a user-centered content strategy to improve quality of content, boost traffic and leads, and improve student on-page experience.

• Developing the logic for H1s on 200,000+ product listings pages.

• Planning and executing an automated email marketing strategy which boosted average OR and CTOR, user engagement, as well as traffic from email.

• Developing a complete Content Brand Style Guide, ensuring consistency in brand and marketing campaigns.

• Full HR responsibilities: team performance monitoring and evaluations, hiring, managing time off, etc.

• Stakeholder and change management involving developers, designers, SEO, product managers, external stakeholders, etc.

As the Content Designer for, I was responsible for creating web content focused on addressing key student pain points, with the goal of increasing web traffic and leads.

Key achievements and responsibilities include:

• Creating user-focused web content pieces, 5 of which are in the top 10 best performing editorial pages on the entire site, which together brought over 600,000 page visits over two years.

• Helping facilitate a large-scale CMS migration through content audits, setting a clearer information architecture, identification and communication of potential issues.

• Restructuring information architecture for 8 sites, conducted content audits, and devised and maintained an content strategy with the goal of increasing traffic, backlinks and domain authority.

• Developing 4 interactive quizzes which brought in around 5,000 email leads a month, with a conversion rate of 50-70%.

• Rewriting the copy on student-facing tools and products with the goal of improving clarity.

As a Junior Digital Content Editor, I was responsible for writing and editing web content for educations.com.

Key achievements and responsibilities include:

• Creating dozens of new web articles according to high-traffic keywords and relevant SEO topics.

• Creating a program recommendation quiz with a 99% conversion between completion and lead submission.

• Writing 400 search texts with the goal of increasing traffic to newly created program listings.

• Editing partnership content pieces according to client's requests.

• Maintaining a university database as a part of the company's partnership with Unibuddy.

• Conducting interviews with subject matter experts to ensure high level of accuracy in content production.

As a Graphic Designer, I was in charge of creating marketing deliverables and branding guidelines for a dozen international clients.

Key achievements and responsibilities include:

• Streamlining brand strategies for over 20 companies.

• Performing brand identity audits to provide recommendations for improvement based on the company’s brand strategy goals (rebrand maintaining brand consistency, etc.).

• Creating 7 brand identity guides covering both visual identities and other brand features like voice and tone, demographic, positioning in the market, photo usage etc.

As a Graphic Designer, I was in charge of creating social media and print design deliverables (flyers, posters, leaflets) for marketing the organization's events.

Key achievements and responsibilities include:

• Designed marketing material to promote various faculty events and raise brand awareness, including 10+ posters, over 20 Facebook event banners, and a yearbook.

• Designed promotional materials for 30+ student events, boosting awareness and student participation.

• Led collaboration efforts with another student organization (EESA) to organize events and workshops.

• Developed a logo for an annual ski trip, used in event merch and marketing collateral.

Metropolitan University, Serbia - expected graduation in 2026

• Thesis: The 

• Relevant coursework: Digital Marketing, Branding Campaigns, Digital Business Models, Digital Innovation and Transformation, Strategic Management and Leadership

Metropolitan University, Serbia - graduated in 2023

• Thesis: The Role of Digital Illustrations on Brand Perception and Customer Trust and Loyalty

• Relevant coursework: UX, Web Design, Digital Photography, Graphic Design, Typography

• Content Marketing Certification Course, HubSpot Academy - 2024

• People-Centered Designing Course, The Open University - 2024

• Design Thinking Course, The Open University - 2024

• Inbound Marketing Certification Course, HubSpot Academy - 2022