I’m Sara, an Enterprise Content and Branding Expert.
I’m Sara, an Enterprise Content and Branding Expert.
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I have 4+ years of experience in content and email marketing, including team leadership, and 5+ years in design.
I combine my years of experience marketing and design with business knowledge to increase brand awareness, boost conversions and maximize user engagement for enterprises.
I make the biggest impact when...
I make the biggest impact when...
The company is transforming in a fundamental way.
The wider market/industry is undergoing a change.
Marketing, product, sales and other teams are siloed: I love helping bridge gaps between teams!
Marketing and communications initiatives are not yet in alignment with business objectives.
The company is about to enter new markets and segments, or launch new products.
Key competencies
Key competencies
Content strategy and content production
Brand strategy
Email and lifecycle marketing
UX
On-site SEO
Team leadership and management
Highlight projects
Highlight projects
Content pruning
Content pruning
Content • UX • SEO
Large-scale project that helped boost content quality and site traffic.
Titles for 200k+ pages
Titles for 200k+ pages
SEO • Content
Created a logic for filter-based titles on 200k+ program listing pages.
42 automated campaigns
42 automated campaigns
Email • Content
Set up 42 automated email campaigns to re-engage users.
Want to see more of my projects?
Want to see more of my projects?
My marketing journey in numbers
My marketing journey in numbers
Career highlights
Career highlights
Led a content migration/merger of 8 websites into 1 (educations.com).
Developted a title structure for 200,000+ program listings pages, addressing different combinations of half dozen filters.
Created and implemented an automated email strategy that resulted in 45-85% OR and 10-50% CTOR.
Developed and owned the entire content and brand strategy for educations.com
Managed a communications team comprised of content and email marketing specialists.
Designed visual identity for a dozen clients.
Organized several workshops on content production for the web.
Mentored marketing specialists at ReDi School of Malmö, a school that helps underprivileged women acquire digital skills.
Let's work together!
Let's work together!
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